That's how trends are these days. It's less about "new" and more about reimagineing an idea. Got an example-for-yah -- the front and center use of red tones as a primary color in an arrangement is having a major moment. And we aren't talking about the surprising, cheery red that actually was used on every sign-nose-and road signal that you grew up with. We are talking about REAL, red that comes in multiple shades, depths and richness. This revitalization is a nod to a naturally calming aesthetic that is peaceful to look at. It makes an arrangement feel a little less "everyday" and a little more "collected" Finding excitement with colors you already like is safe and predictable. And there is beauty in finding joy and sophistication in otherwise standard things. We all need more of it these days.
Excerpt from this global floriculture news publication:
“We see that the markets are becoming more sophisticated. Customers are looking for different shades and alternatives in red roses”, says David Lam, the Vice President Sales of Rosaprima. Last year the Ecuadorian rose farm started to plant Finally, the new rose variety of United Selections. “It is a great addition to our assortment of twelve red rose varieties that we already offer.”
“Finally has a crimson red center, and darker outside petals. However, it does not have any bronzing or burning. It has a good vase-life and its foliage has a nice color, which makes it an easily recognizable variety that opens fully”, David says. “Many different factors come into play when deciding to cultivate a new variety, and there are a lot of requirements that must be met, both from a technical standpoint as well as from the market demand standpoint”, says Juan Martín Gomez, the Chief Quality Officer of Rosaprima. “When we plant a new variety, we take into account the specific recommendations of the breeder, but we are also continuously learning from the very first day the variety is grafted. For now we see Finally has very good performance, providing good yields, but it is still a new introduction for us, so we are still learning the specifics.”
David Lam and Juan Martín Gomez
Rosaprima harvested Finally first in December 2017 and is currently exporting this variety to over 40 different countries on 5 continents. “People seem to really like Finally. It was received with great enthusiasm by our clients during Valentine's Day 2018 and now we have a steady production every week.”
Pictures by Katrina Barrow Photography,
Christy Hulsey, Colonial House of Flowers
Future plans
Rosaprima has an extension of over 136 cultivated ha, and offers over 150 rose varieties. “We have passed the experimental stages of growing Finally. Now we have commercial quantities available on open market and standing order basis. As customer interest grows, we will expand our capacity accordingly. We are monitoring performance and market trends constantly. It will ultimately depend on the adoption by the final consumer. We are confident that the market will continue to react positively to this new introduction. We are also optimistic from a production standpoint as yields are quite good under our current growing conditions.”
Ready to try your hand arranging with different shades of red roses? Then be sure to see Rosaprima International for heritage, collections, and sublime rose stories! Additionally, to learn more about world-wide job offers within the rose and floriculture industry, be sure to see the list on Floral Daily. If all this has you in the mood to get to clipping, click over to our Vase Collection to see our favorite vessels for roses.
